How to add logos and images to Dymo LabelWriter labels

Applies to
Dymo LabelWriter 450 series, Dymo LabelWriter 550 series, Dymo LabelWriter 4XL, Dymo LabelWriter 5XL, Windows, macOS, and Dymo Connect

Last updated
May 2026

Problem

You want to add a logo, icon, image, or small graphic to a Dymo LabelWriter label, but you are not sure how to place it correctly or stop it printing too large, blurry, cropped, or badly aligned.

This is useful for product labels, return address labels, office labels, visitor badges, asset labels, and branded packaging.

Solution

Open your label in Dymo Connect, choose the correct label size, insert the image, resize and position it carefully, check the preview, then print one test label before saving the design.

Step by step instructions

Open your label design

Open Dymo Connect and either create a new label or open an existing saved template.

Before adding an image, check that:

• The correct Dymo LabelWriter is selected.
• The correct label size is selected.
• The label roll matches the template.
• The current layout has enough space for the image.

Insert the logo or image

Use the image or insert option in Dymo Connect to add your logo or graphic.

Choose an image file from your computer. For best results, use a clear image with simple details, as very detailed images may not print well on small thermal labels.

Resize the image

After inserting the image, resize it so it fits the label properly.

Check that:

• The image is not too close to the edge.
• It does not cover important text.
• It is not stretched out of shape.
• It is not so small that it becomes unclear.
• It leaves enough space for addresses, barcodes, or product details.

Position the image

Move the logo or image into the correct place on the label.

Common positions include:

• Top left for return address labels.
• Top centre for branded product labels.
• Side area for file or asset labels.
• Above text for simple branding.
• Away from barcodes so scanning is not affected.

Check the print preview

Look at the preview before printing.

If the image appears cropped, too large, or outside the label boundary, adjust it before printing. The preview is usually the best warning that something will print badly.

Print one test label

Print one label and check the result.

Look for:

• Clear image quality.
• Correct size.
• Good alignment.
• No cropped edges.
• Readable text.
• No interference with barcodes.

If the image looks too faint or messy, simplify it or try a higher contrast version.

Save the finished template

Once the label prints correctly, save it as a template.

Use a clear name, such as Branded Return Address Label, Product Label With Logo, or Visitor Badge With Logo.

Optional methods or tools

• Use simple, high-contrast logos for better thermal printing.
• Use a black and white version of the logo if the colour version prints poorly.
• Use Save As to create a separate branded version of an existing template.
• Use image editing software to crop unnecessary blank space before inserting.
• Use a larger label if the image makes the layout too crowded.
• Download Dymo software from https://www.dymo.com/support?cfid=user-guide if image tools are missing or not working correctly.

Best practices or tips

• Keep logos simple and readable.
• Avoid placing images too close to the label edge.
• Do not place logos too close to barcodes.
• Print one test label before using the design.
• Use a clean image file rather than a blurry screenshot.
• Keep important text larger than decorative elements.
• Save a copy of the label before making major layout changes.
• Use separate templates for labels with and without branding.

Adding logos and images to Dymo LabelWriter labels can make everyday labels look more professional, especially for product packaging, return labels, visitor badges, and office organisation. The main thing is to keep the design simple because small thermal labels do not always handle detailed graphics well.

For the best result, use a clean image, leave enough space around it, and always print a test label before using the template regularly. A well-placed logo can improve the look of a label, but it should never make the address, barcode, or main label information harder to read.