Author: Jordan Keats

Applies to: Google Analytics 4 (GA4) and Universal Analytics (UA)Last updated: May 2025 Problem You want to know if it’s possible (or advisable) to run GA4 and Universal Analytics side by side, either during...

Applies to: Google Analytics 4 (GA4)Last updated: May 2025 Problem You already have a Google Analytics account—either with Universal Analytics or another GA4 property—and want to add a new GA4 property under the same...

Applies to: Universal Analytics → Google Analytics 4 (GA4)Last updated: May 2025 Problem Your website is using Universal Analytics (UA), which stopped collecting new data in July 2023. You need to migrate to Google...

Applies to: Google Analytics 4 (GA4)Last updated: May 2025 Problem You’ve installed Google Analytics 4 using gtag.js or Google Tag Manager, but you’re not sure whether it’s working correctly or collecting data from your...

Applies to: Google Analytics 4 (GA4)Last updated: May 2025 Problem You want to set up Google Analytics 4 on your website using Google Tag Manager (GTM) instead of manually inserting tracking code. This allows...

Applies to: Google Analytics 4 (GA4)Last updated: May 2025 Problem You want to install Google Analytics 4 on your website using the gtag.js (Global Site Tag) method, but you’re not sure where or how...

Applies to: Google Analytics 4 (GA4) vs. Universal Analytics (UA)Last updated: May 2025 Problem You’re transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4) and need to understand how the new platform differs—especially...

Applies to: Google Analytics 4 (GA4)Last updated: May 2025 Problem You want to start using Google Analytics 4 to track website or app traffic, but you’re not sure how to create a new GA4...