Author: Jordan Keats

Applies to: Google Analytics 4 (GA4) and Looker Studio (formerly Data Studio)Last updated: May 2025 Problem You want to create custom, shareable dashboards using your GA4 data—for stakeholders, clients, or team members—but the built-in...

Applies to: Google Analytics 4 (GA4)Last updated: May 2025 Problem You want to track user engagement with embedded videos—such as when users play, pause, or complete a video—to better understand content performance and user...

Applies to: Google Analytics 4 (GA4)Last updated: May 2025 Problem You want to understand how users interact with your website or app—whether they’re actively engaged, how long they stay, and what actions they take—so...

Applies to: Google Analytics 4 (GA4), Firebase, iOS and Android appsLast updated: May 2025 Problem You want to track user behavior and events in a mobile app using Google Analytics 4, but GA4 for...

Applies to: Google Analytics 4 (GA4)Last updated: May 2025 Problem You want to track key actions on your website—such as purchases, form submissions, or sign-ups—as conversions in GA4 for performance measurement and advertising optimization....

Applies to: Google Analytics 4 (GA4)Last updated: May 2025 Problem You want to track when users click on links that lead to external websites, such as social media profiles, partner pages, or third-party resources....

Applies to: Google Analytics 4 (GA4) and Google AdsLast updated: May 2025 Problem You want to connect GA4 to Google Ads so you can share audience lists, import conversion events, and analyze advertising campaign...

Applies to: Google Analytics 4 (GA4)Last updated: May 2025 Problem You want to share or further analyze GA4 data in Excel or Google Sheets, but the export options aren’t as obvious or flexible as...

Applies to: Google Analytics 4 (GA4)Last updated: May 2025 Problem You want to measure how far users scroll on your web pages to understand content engagement—especially on long-form pages like blogs, product detail pages,...

Applies to: Google Analytics 4 (GA4)Last updated: May 2025 Problem You want to understand how well your website or app retains users over time—whether users are returning after their first visit, and how retention...