Author: Jordan Keats

Applies to: Google Analytics 4 (GA4)Last updated: May 2025 Problem You want to compare specific groups of users—like mobile vs. desktop users, purchasers vs. non-purchasers, or traffic from different sources—to analyze behavior, performance, or...

Applies to: Google Analytics 4 (GA4)Last updated: May 2025 Problem You want to distinguish between new users (first-time visitors) and returning users (who have visited before) to understand audience loyalty, engagement, and retention trends....

Applies to: Google Analytics 4 (GA4)Last updated: May 2025 Problem You want to know when users download files (such as PDFs, ZIPs, DOCXs) from your website. GA4 does not automatically track all file downloads...

Applies to: Google Analytics 4 (GA4), Google BigQueryLast updated: May 2025 Problem You need access to raw GA4 data for advanced queries, custom reports, or large-scale analysis beyond what GA4’s UI and Explorations can...

Applies to: Google Analytics 4 (GA4)Last updated: May 2025 Problem You want to understand where users drop off during a multi-step process—like checkout, lead submission, or onboarding—but GA4 doesn’t show this by default in...

Applies to: Google Analytics 4 (GA4), Google Tag Manager (GTM)Last updated: May 2025 Problem GA4’s built-in Enhanced Measurement only tracks when a user scrolls to 90% of a page. You want more granular scroll...

Applies to: Google Analytics 4 (GA4)Last updated: May 2025 Problem You want to track when users submit a form on your website—such as a contact form, newsletter signup, or lead capture form—but GA4 does...

Applies to: Google Analytics 4 (GA4)Last updated: May 2025 Problem You want to track when users click on specific buttons—such as “Sign Up,” “Add to Cart,” or “Download”—to measure engagement or conversion steps. Solution...

Applies to: Google Analytics 4 (GA4)Last updated: May 2025 Problem You want to see what users are searching for on your website—such as product names, help topics, or blog content—to understand demand, improve UX,...

Applies to: Google Analytics 4 (GA4)Last updated: May 2025 Problem You want to segment users into meaningful groups—like frequent buyers, mobile users, or users who viewed a specific page—so you can analyze behavior, target...